iHaus is a family-owned digital business selling quirky household items. Looking to fulfill the client’s request to create a brand around family, we set out to position their products as a source of joy and connections among loved ones. Hence, the brand strategy and identity were built on the pillars of creativity, expression and family moments.

We developed the brand identity and visual language to capture the essence of the experiences created with iHaus’ products. With a dynamic and exciting visual language, we solidify the brand’s vision to bring happiness to every home. Our approach to color and other brand elements mirror the idea of home as a creative space where anyone can create memorable moments and express themselves.

With this direction, iHaus becomes an aspirational brand not only for its unique products, but also for the joy and special moments the brand embodies. The result is a brand universe where good moments thrive, and self-expression flourishes.