Jimena Said is a high end jewelry brand in Mexico City. Her pieces are meticulously crafted for the joy and pleasure of the owner, giving them an intrinsic and emotional value. We undertook a careful brand evolution to convey how jewelry, like art, reflects an era and the emotions behind it.

The objective was to update the foundations on which the previous design language was built to provide consistency across her different brand elements and social media. We drew inspiration from the Renaissance period, an era known for the exquisite craftsmanship of jewelry and the appreciation for such, thus giving this same value to the jewelry of the brand. Frames and mirrors were implemented into the new visual identity to represent their use in the Renaissance period as a tool for self-discovery.