Relieve Taller is an architecture and interior design studio based in Mexico City. Driven by the possibility of transforming spaces into unique places, the founder strives to reflect the personality of each client into every project. Having her vision in mind, we designed an identity inspired in a key architecture movement: brutalism. The style is recognized for its minimalism and simple forms, hence allowing space for individual and personal interpretations.

Just like brutalism, Relieve Taller aims to be key in transforming a space to successfully appeal to the senses and to communicate with the inhabitant, solely through raw materials and essential elements. The alteration in scale, the bare materials and the functionality of simple geometric forms, all distinctive of brutalist architecture, were essential to achieve a brand identity conveying the vision of the founder, as well as the aesthetic and functionality behind all her projects.

Inspired by the robust volumes and rhythm achieved through repetition in brutalist architecture, the logo was designed with a geometric typography with equal spacing between the characters to emphasize the style. To further incorporate the founder into the identity, we extruded the R from her handwriting and simplified it using geometric shapes and thus introduced movement into different brand elements.